Intelligence Leverage

AI is the ultimate leverage, but only if you know what to ask.

Leverage is the ability to multiply your effort.

It began with technology - fire, the plough, the wheel.

Then came capital and labour: you raised money or hired people to do more than you could alone.

The digital age unlocked two new forms: code and media.

With these, you can create products that replicate at zero marginal cost. Unlike earlier forms, they're permissionless, you don’t need approval to use them.

Now, a new form of leverage is emerging: Large Language Models.

Not just another tool, but one that amplifies every other tool.

This is intelligence leverage, the multiplier of multipliers.

Industrial automation scaled tasks. AI scales thinking.

A solo developer can build in days what once took months. Creators can produce content at unprecedented speed. Entrepreneurs can scale with leaner teams.

The barriers to entry aren’t just lowering, they’re collapsing.

Anyone with a laptop now holds leverage once reserved for large companies.

But this abundance creates a paradox: access is no longer the constraint, judgment is.

When execution is cheap, taste, vision, and clarity become your edge. The bottleneck shifts from doing the work to knowing what work to do.

Winners won’t be the ones who use AI, but the ones who wield it well. The sharper your questions, the clearer your context, and the deeper your understanding of its limits, the more leverage you unlock.

In a world where everyone has access to infinite tools, the advantage goes to those who know what to build and why.

Leverage is no longer about what you have, it’s about what you choose to do with it.