David Watkins

Most people are unaware of their internal motivations

Most people are motivated by external approval. They play status games, choosing safe, conventional paths, more focused on keeping pace with others than on their own growth. To reach your full potential and contribute meaningful work, you must shift your focus to your own internal motivation.

Most people are unaware of their internal motivations. This takes deep self-reflection and honesty. A good starting point is exploring your interests and trying new things. Think about what excites you, what problems you want to solve and then take action. Don’t fear being a beginner. Embracing the beginner’s mindset is a superpower; free from the weight of expertise, you're open to fresh ideas and new approaches.

Working on your interests is a good way to discover startup ideas. Starting a business is extremely difficult, a relentless, uncertain journey where failure is the most likely outcome. So, why take the risk? Because regardless of the result, building a startup fuels your curiosity and maximises your rate of learning. It offers creative freedom and full control over your work. And if you're fortunate enough to create something that society values, the reward goes far beyond financial gain, it’s deep personal fulfilment.

Do things to discover what you’re capable of and make an impact on the world. Measure success by the volume of meaningful work you produce in areas that matter to you. As Paul Graham puts it, “the root of great work is ambitious curiosity”.